Business owners urged to deploy social media to boost product sales

Madina Zongo Youth Movement has held its maiden Business Forum at Madina in Accra with a call on business managers and operators to take advantage of social media to promote their businesses. The forum formed part of a series of activities lined up to mark the occasion. It was held in collaboration with GT Bank Madina branch, Mother of All Nations Foundation and Adompoja, an agency on child literacy, advocacy, and talent development. The event empanelled four accomplished business experts and entrepreneurs, who shared their experiences and offered varying pieces of business tips to the participants. Mr Abdul Jabar, an Information Technology Specialist, who made the call said oftentimes people abuse the values that could be derived from the use of social media by posting unnecessary messages and images. He said the medium of social media was a most critical and reliable tool for widening customer base of businesses. Mr Diamond Freeman Mikado, the Programme Manager and Communication Liaison Officer of Adompoja, impressed on participants to put a higher premium on their customers and target clients. He said customer service was the backbone of every organization, adding that there was the need to treat targeted customers with keen attention. Mr. Mikado urged business owners and operators to give more value than the product or service they are offering as a way of retaining their customers. He urged businesses to always make their customers feel good and leave a lasting impression on the minds of people who patronize their services. Hajia Sauda, a Caterer, advised businesses never to despise small beginnings, adding it was always important to start on a small scale with an optimistic and positive mindset. Mr Ibrahim Abdul Razak, the assembly member for Madina West, said he planned to liaise with all the panellists to visit basic schools within the municipality to educate pupils on principles to choosing life careers. He urged businesses to build and earn the trust and credibility of their clients or customers to enable more clients gravitate towards them. In an interview, the host of the programme, Ishaq Abubskar Zico Newton, said the rationale for the programme was to invent ways of promoting the businesses within the Madina enclave. He said it was also to help bridge the unemployment gap through entrepreneurial innovations and programme that would sustain jobs. According to him, the forum would be held on a quarterly basis to whip up the interest of inhabitants to ultimately meet the objectives, which would transform the fortunes of the community. In a closing remark, the Chief Executive Officer of Onyansani Clothing, Mr. Suleman Abdul Mumuni, urged all participants to attach serious commitment to practise all that had been discussed. Other fun games organized, which attracted people from far and near, included biking, talent and creative art street fair.

Source: Ghana News Agency