CEPEX holds debate on keys to successfully penetrate Italian market | Tunisia News Gazette

CEPEX holds debate on keys to successfully penetrate Italian market

A debate “Talking Export” on measures and keys to successfully penetrate the Italian market was organised Wednesday in Tunis by the Export Promotion Centre (CEPEX) and the Tunisian-Italian Chamber of Commerce and Industry.

“Based on findings, CEPEX agreed with its Representative Office in Milan to invite Italian experts and professionals to inform the exporting sector in the country about the best tools, mechanisms, practices and distribution channels for an intelligent access of Tunisian companies to the Italian market,” said CEPEX’s CEO Aziza Htira.

Author 3ds+, marketing and export marketing management methodology Nicolo Castello said Tunisian companies lack promotion and need to follow guidelines focusing on the necessary strategies.

The measures discussed revolve around Business strategies to penetrate the Italian market, the role of commercial agents and how to set up companies in Italy.

“In the light of the results of bilateral foreign trade, the balance of trade has been characterized for the last seven years by its stabilisation with slight fluctuations in both import and export,” said Htira.

Tunisian exports to Italy, which exceeded slightly 5 billion dinars in 2016, are marked by the predominance of manufactured goods in the mechanical and electrical industries and textiles and clothing (about 55% of total exports). Most of these exports are made by companies of Italian origin operating under the offshore regime.

Industries and services with a high technological content are not left behind. Printed circuits, software development, engineering, and consulting are some areas to be further explored by the economic operators of the two countries.

860 Italian firms are established in Tunisia for a total investment of 1.66 billion dinars and employing just under 65,000 people.

There are two categories of Tunisian population in Italy. The first are labours and the second are entrepreneurs who established their projects in Italy (12,976 small and medium-sized enterprises of which 20% are set up and directed by women).

Trade volume of both countries reached 11.14 billion dinars in 2016 of which 5,075 billion are Tunisian exports – all produces together.

Although Italy is classified as the second largest customer after France with 17% of Tunisia’s exports, the real potential remains much more important than the results achieved.

Source: TAP news Agency

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