Accra: Mr Emmanuel Frimpong, Founding President of the Africa Tourism Research Network (ATRN), has called for a renewed commitment to prioritising tourism as a tool for peace, cultural understanding, and inclusive prosperity across the continent.
According to Ghana News Agency, Mr Frimpong highlighted the significance of tourism in Africa’s sustainable development, job creation, and regional integration during this year’s United Nations World Tourism Organisation (UNWTO) World Tourism Day.
He noted Africa’s rich cultural diversity, natural wonders, and vibrant communities, emphasizing its potential to lead in authentic tourism experiences worldwide. However, he stressed the importance of a stronger commitment to research, innovation, policy alignment, and inclusive practices that benefit both local communities and international visitors.
Mr Frimpong pointed out that the theme of this year’s celebration underscores tourism’s role in shaping a sustainable and resilient future. He outlined ATRN’s three critical priorities for Africa: evidence-based policy and research for competitive and sustainable tourism strategies; community-centred tourism that benefits local people while preserving culture and heritage; and sustainability and innovation focused on climate-resilient, technology-driven, and environmentally conscious models.
On this occasion, Mr Frimpong urged governments, private sector actors, development partners, and communities across Africa to collaborate and prioritise tourism not just as an economic sector but as a tool for peace, cultural understanding, and inclusive prosperity. He remarked, “Tourism is more than travel; it is about connecting people, protecting heritage, and building a shared future. Africa must seize this moment to reimagine and reposition its tourism sector for global leadership.”
Moreover, Mr Frimpong reaffirmed ATRN’s commitment to providing research, advocacy, and partnerships to strengthen Africa’s tourism ecosystem, ensuring the continent fully harnesses the opportunities tourism presents.