National plan to promote 76 local medal-winning products | Tunisia News Gazette

National plan to promote 76 local medal-winning products

A national promotional plan to promote 76 medal-winning products from the 1st edition of the Tunisian Local Produce Competition (December 2017) was presented on Wednesday in Tunis.

The monitoring and communication expert at the United Nations Industrial Development Organisation (UNIDO) Marouane Chikhaoui told TAP, during a seminar held at the initiative of the Agricultural Investment Promotion Agency (APIA), this plan aims to ensure the sustainability of the competition, in accordance with the relevant rules, and to offer the winners the opportunity to improve the marketing of their products.

It provides for support actions in four areas, namely support for the marketing of local medal-winning products, the promotion of agrotourism and gastronomy, the technical improvement of products and the promotion of communication around local product.

Some one hundred representatives of the public and private sectors as well as civil society have planned, in recent weeks, the holding of actions as part of this plan.

The expert reminded that the first edition of the Tunisian Local Produce Competition, organised by the APIA with the support of the Market access facilitation for selected value chains of typical food products (French:PAMPAT), stemming the UNIDO, aims to promote the image of these products both in Tunisia and abroad, to encourage the improvement of quality in accordance with market expectations and to enhance the traditional know-how of the different regions of Tunisia.

The medal-winning products implemented by the United Nations Industrial Development Organisation (UNIDO) competition and co-funded by the Swiss State Secretariat for Economic Affairs (SECO) involved five categories of processed agri-food products namely olive oil, fruits and aromatic plants, honeys, cheese, vegetables and fishery products.

For his part, AZ Consulting representative Houcem Belhaj said that a first survey conducted in March 2018 at a sample of 21 winning producers showed that the medal products were able to record an increase between 30% and 50% of their sales, thanks to the great interest that local products generate among Tunisian consumers.

The surveys also confirmed that the great marketing potential of Tunisia’s best products seems far from being exploited.

Belhaj also pointed out that 30% of medalists are thinking about competing internationally.

He pointed out that instability in the supply of raw materials, lack of supervision, non-compliance with packaging standards and lack of product promotion and communication programmes are the main obstacles for the medalists.

Source: TAP News Agency

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