Packaged olive oil: promoting access to Japanese market | Tunisia News Gazette

Packaged olive oil: promoting access to Japanese market

The Fund for the Promotion of Packaged Olive Oil “FOPRHOC” will begin the implementation of a programme aimed to develop the export of Tunisian olive oil to Japan to reach 5% of that country’s consumption, against 0.5% currently, said president of the National Union Chamber of Olive Oil Exporters under the Tunisian Confederation of Industry, Trade and Handicrafts (UTICA).

Speaker, Monday, at a seminar on the theme “Japan: a demanding market with high potential”, Loued added that Tunisia will have to increase its olive oil exports to Japan that do not currently exceed 1 million dinars, given the importance of this market whose annual average consumption is over 59 thousand tonnes.

The CEO of the Export Promotion Center (CEPEX) Aziza Htira, for her part, indicated that this information day is an opportunity to better know the trend and needs of the Japanese market in olive oil and intensify the efforts to improve Tunisia’s positioning on this country.

“The Tunisian participation in the annual international food and beverage fair // Foodex //, which is taking place in this country, is no longer sufficient,” she said.

Htira pointed out that in addition to the meeting with importers and Japanese olive oil tasters, there will be bilateral meetings between Tunisian and Japanese professionals, to identify partnership relations and schedule visits to some Tunisian oil mills.

The official pointed to the possibility of meeting the demand of this market and exporting an olive oil that matches the tastes of the Japanese.

President of the Japan Olive Oil Sommelier Association Toshiya Tada stressed that the good quality of the Tunisian olive oil allows it to access the Japanese market.

He added that even Italy and Spain, the world’s leading olive oil producers, are seeking access to the Japanese market.

Tada explained that the Japanese consumer is looking for a rich taste and aromatic food (hot pepper and ginger …)

He pointed, in this context, to the lack of a quality olive oil on the Japanese market, given that 80% of the olive oil is marketed under a fuzzy label “extra virgin olive oil”.

The sales manager of the CHO group (subsidiary of Ulysse Agro Industries), specializing in the production and packaging of olive oil in Sfax said the positioning on the Japanese market requires significant investments and quality certifications, stressing the need for state intervention to facilitate the establishment of Tunisian companies in Japan and the marketing of their products.

Tunisia, which has more than 85 million olive trees on an area of 2 million hectares, aims to produce nearly 240,000 tonnes of olive oil and export 180,000 tonnes in 2018, according to the CEPEX indicators.

Packaged Tunisian olive oil has grown from 1 thousand tons in 2006 to 23 thousand tons in 2016.

Source: TAP News Agency

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