"Quality Tourism Tunisia," label launched to promote quality in tourism sector | Tunisia News Gazette

“Quality Tourism Tunisia,” label launched to promote quality in tourism sector

The Tourism and Handicrafts Ministry launched on Tuesday a new label called “Quality Tourism Tunisia,” marking the closure of a twinning project between Tunisia, France and Austria, aimed at establishing a quality promotion mechanism in the tourism sector.

The result of two years of joint work between the teams set up by the three partner countries, this new label covers five sectors of activity: travel agencies, hotels and charming hotels, bed and breakfasts and rural hostels, tourist restaurants and sight-seeing places (museums, archaeological sites, etc.).

The process of obtaining this label obeys well defined criteria and commitments (quality of reception, availability of information, quality of services, facilitation of the discovery of Tunisia destination, competence and qualification of staff, quality of listening).

This approach aims to increase customer loyalty, improve market visibility, ensure the sustainability of companies and ensure quality diagnosis through upstream support and impartial and transparent audit.

Tourism and Handicrafts Minister Selma Elloumi Rekik affirmed on this occasion that the launch of this label is part of the strategy of development and reform of Tunisian tourism aimed at the establishment of a true culture of quality.

“The success of the implementation of this quality label is inherent to an efficient training system. In this regard, the reform already under way has involved, as a first step, the modernisation of training schools, leading to the creation of the training agency in tourism trades, whose main task will be the consolidation of the interactivity between training and occupation,” she pointed out.

Calling on professionals to massively join the label, Elloumi also said that the reform seeks to involve professionals in the sector in terms of training, pedagogical programming and management of training organisations.

The minister also specified that “the ministry has begun to develop a new standard for the classification of hotels, aimed at improving the visibility of hotel units and bringing them into line with international standards. This is a comprehensive approach to the whole chain of tourism industry services. Tunisian tourism having no choice but that of total quality to improve its resilience facing economic uncertainties.

Elloumi also recalled the main indicators of the tourism market, stating that “Tunisia welcomed more than 4.6 million tourists up to August 31, 2017, with a noteworthy return from traditional markets. In this regard, the French market recorded a rise of over 44% with the arrival of about 400 thousand French tourists. The German and British markets are also on the rise.”

The minister also spoke of the development of the Chinese market, which is among Tunisia’s new markets in spite of the absence of an air link between the two countries, affirming that work will be carried out to study the possibility of linking Tunisia to China.

She also pointed to the development of the Algerian market (60%), the domestic market and that of Tunisians living abroad.

According to her, the improvement in tourist indicators also regarded tourism receipts, which up to August 31, 2017, edged up by 19.2% to 1.6 billion dinars.

Source: TAP NEWs Agency

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