Beijing:Tunis Afrique Presse (TAP) News Agency participated in the 7th World Media Summit held in Beijing from November 5-9, 2026. The event, themed "Media in the Intelligent Age From Consensus to Action," saw the involvement of around 500 delegates from nearly 330 institutions across 112 countries and regions.
According to Agence Tunis Afrique Presse – English, TAP Chief Executive Officer Najeh Missaoui emphasized the importance of artificial intelligence (AI) in media development and international communication. He highlighted AI's potential to break down linguistic and cultural barriers and enhance the efficiency of journalistic processes, including news gathering, processing, verification, and distribution.
Missaoui also pointed to the significance of utilizing China's advancements in AI applications for media and communication sectors. He noted the cooperative relationship between TAP and the Chinese Xinhua News Agency, which aims to promote cultural exchange and news sharing between Tunisia and China. This cooperation was bolstered by a framework agreement signed on May 31, 2024, during a visit by President Kais Saied to Beijing.
During the summit, Missaoui reiterated TAP's efforts to adapt to technological changes and build professional competencies, referencing an international seminar organized by TAP in May 2024 on modern technologies in journalism. He stressed that the future of media relies not only on technological advancements but also on the responsible use of these innovations while maintaining professional values.
Missaoui expressed TAP's willingness to join an international AI initiative, hoping it would foster experience sharing and training program development for journalists. He advocated for a global charter to regulate AI use in journalism, ensuring ethical and transparent practices.
The summit, co-hosted by Xinhua News Agency and the People's Government of Beijing Municipality, aimed to address AI's opportunities and challenges for media institutions and promote international cooperation on practical initiatives. Since its inception in 2009 by Xinhua News Agency and other media organizations, the summit has served as a collaborative platform for media entities worldwide.