Accra: The African Marketing Confederation (AMC) and the Technology Information Confederation Africa (TICON Africa) will host their annual conferences in Accra from August 20 to August 22, 2025. Bringing together marketing and ICT professionals, the conferences will explore the intersection of digital innovation and AI-driven marketing, highlighting how technology is reshaping brand-consumer engagement and unlocking new opportunities for business growth across Africa.
According to Ghana News Agency, the event will focus on the theme: ‘Thriving in Africa’s Evolving Markets: Trust, Trends, and Technology.’ A statement issued in Accra by the organisers said the launch of the event would feature an impressive lineup of industry leaders and dignitaries. Notable attendees will include David Gowu, President of TICON Africa; Dr. Jannie Zaaiman, Secretary General of TICON Africa; Mr. Richard Kafui, Executive Director of IIPGH; and Mr. David Balikuddembe, Secretary General of AMC.
The statement also mentioned other significant figures such as Kwabena Agyekum, Registrar/CEO of CIMG; Ama Amoah, Vice President of CIMG; Mr. Gilbert Abeiku Aggrey, Deputy CEO of the Ghana Tourism Authority; and TICON Africa board members like Prof. Robert Ebo Hinson. With an expected audience of over 500 delegates from 35 African countries, discussions will focus on topics such as unlocking Africa’s youth potential and accelerating digital transformation in the business environment.
The theme underscores the vital link between marketing and ICT, emphasizing collaboration to drive competitiveness and sustainable success in Africa’s dynamic economic landscape. Mr. David Gowu, President of TICON Africa, stated, ‘The 2025 TICON Africa Conference will deliver vital insights, foster future-shaping conversations, and position delegates at the forefront of Africa’s rapidly advancing digital economy.’
In addition to high-impact sessions, delegates will have the opportunity to engage in curated networking and cultural experiences. These include an immersive cultural evening and a beachside barbecue dinner at one of Ghana’s most stunning coastal locations. Mr. Gilbert Abeiku Aggrey emphasized Ghana’s commitment to showcasing its tourism excellence, expressing that the conference is a timely opportunity to present President John Dramani Mahama’s vision of making Ghana the number one tourism destination in Africa.
Prof. Robert Ebo Hinson, Professor of Marketing at the University of Ghana Business School, highlighted the constructive collaboration between marketing and technology. He stated, ‘For this conference, I will play a key role in bringing marketing and IT together, because it’s marketing that will change Ghana.’
Finally, Mr. David Eduaful, Managing Director of Labadi Beach Hotel, reassured delegates of a world-class hospitality experience, promising an unforgettable five-star stay throughout the conference.