Dubai: APO Group, the leading pan-African communications and news distribution consultancy, has been selected by Emirates, one of the world's largest international airlines, as its public relations partner of record for Africa with immediate effect.

According to African Press Organization, the collaboration will involve providing strategic counsel, integrated public relations, and stakeholder engagement in countries including South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania, and Egypt. This partnership aims to enhance Emirates' visibility across these regions and ensure consistent communications that support the airline's brand and commercial objectives.

The partnership will leverage APO Group's extensive network and expertise across the continent, enabling Emirates to strengthen its connections with pan-African audiences, local media, and industry partners. This move underscores Emirates' ongoing investment in Africa and its commitment to maintaining a robust communications presence in the region. It also aligns with APO Group's mission to pioneer the future of communication and serve as a channel for Africa's voices.